DRIVING FINTECH

GROWTH

Strategy & Finance   |     Marketing Strategy     |     Product Management     |     Acquisition & Retention

Davin is a Serial Entrepreneur who has Delivered Over €177m in Revenue, Acquired 415,000 New Customers, Executed Rollouts Across 22 International Markets & Built Globally Distributed High Performing Teams.

DAVIN'S BIO
Citi Bank LogoDigicel MyCash LogoCurrencyFair Logo

MEET DAVIN

With over 22 Yrs. experience launching/operating 6 tech start-ups/scale-ups, Davin has operated at Board level, right through to hands on operational deployment.

Specialising in Fintech, Davin has set up a Mobile 1st Online Bank, launched/operated an Online Global Financial Trading Platform and marketed/scaled an International Online Currency Exchange business.

EXPERIENCED TECH LEADER WITH A QUALIFIED CROSS FUNCTIONAL SKILL SET

STRATEGY & LEADERSHIP

Henley Business School Logo, MBA 2012
Strategym Logo - Course Name: Jobs To Be DoneStrategyzer Logo. Course Name: Business Model Canvas

MARKETING STRATEGY

CIM Logo - Charted Institute of Marketing UK - MemberCharted Marketer Badge awarded by Charted Institute of MarketingGrowth University - Growth Hackers.com. Certified Growth Master
IAPI - Institute of Advertising Practitioners of Ireland Logo. Course Name: Diploma in Advertising

PRODUCT & ANALYTICS

Lean Start Up Co Logo. Lean Start Up PractitionerPSM 1 Badge. Certified Scrum Master from Scurm.orgICM - Institute of Commercial Management Logo. Course Name, Advanced Web Development.Google Badge, UX Design CertificateSVPG Logo - Silicon Valley Product Group . Course Name: Product Management.Google Badge, Data Analyst Certificate

FINANCE

AMT Logo, Adkins Matchett & Troy. Course Name: Bank Analysis & ValuationUCD Shield - University College Dublin. Course Name: Equity Analysis 1 & 2

STRATEGY & LEADERSHIP

Henley Business School Logo, MBA 2012
Strategym Logo - Course Name: Jobs To Be DoneStrategyzer Logo. Course Name: Business Model Canvas

MARKETING STRATEGY

CIM Logo - Charted Institute of Marketing UK - MemberCharted Marketer Badge awarded by Charted Institute of MarketingGrowth University - Growth Hackers.com. Certified Growth Master
IAPI - Institute of Advertising Practitioners of Ireland Logo. Course Name: Diploma in Advertising

PRODUCT & ANALYTICS

Lean Start Up Co Logo. Lean Start Up PractitionerPSM 1 Badge. Certified Scrum Master from Scurm.orgICM - Institute of Commercial Management Logo. Course Name, Advanced Web Development.Google Badge, UX Design CertificateSVPG Logo - Silicon Valley Product Group . Course Name: Product Management.Google Badge, Data Analyst Certificate

FINANCE

AMT Logo, Adkins Matchett & Troy. Course Name: Bank Analysis & ValuationUCD Shield - University College Dublin. Course Name: Equity Analysis 1 & 2

Davin has held successful positions as, Founder, CEO, CMO, Head of Growth, Head of Product, Head of Online & Marketing Director.

A Graduate of MIT, Davin also holds an MBA and a Marketing Degree with Distinction, is a qualified Commercial Banking & Credit Analyst (CBCA) and is a Member of the Chartered Institute of Marketing (CIM UK) and the Marketing Institute of Ireland (MII IRL).

Linked-In IconBackground Image of Davin from Head to Waste.
EMAIL DAVIN TO SCHEDULE YOUR FREE DISCOVERY CALL HERE
No obligation. Private & Confidential.

RESULTS

RESULTS

Digicel MyCash Logo
CHIEF MARKETING OFFICER
(Start Up)
$3.6m
Transactional Value in
1st 10Mths
82%
Reduction in Cost Per Acquisition
37,644
New Customers Acquired
US, JAMAICA, HAITI
Markets
CurrencyFair Logo
HEAD OF GROWTH
(Scale Up)
$1.5bn
Transaction Volume
(Up 36% YOY)
66%
Reduction in Cost Per Acquisition
59,446
New Customers Acquired
US, IRL , EUROPE, AUS, SINGAPORE
Markets
Paddy Power Trader Logo
CO-FOUNDER & HEAD OF ONLINE
(Start Up)
€13.8m
Revenue (3Yr. CAGR 141%)
122%
EBIT 3Yr. CAGR
49%
Reduction in Cost Per Acquisition
UK, IRL & AUS
Markets
Digicel Top Up Logo
CHIEF MARKETING OFFICER
(Scale Up)
$138.5m
Revenue (Up 8.7% YOY)
133,467
New Customers Acquired
(Up 14.8% YOY)
8:1
Return on Ad Spend - ROAS
US, LATAM, CANADA, UK, EUROPE,
CARIBBEAN
Markets
Eir Telecom Logo
HEAD OF ONLINE
(Scale Up)
44%
Increase Online Channel Share
184%
Increase in Website Conversion
23%
Increase in Customer Retention
IRL
Market
Paddy Power Poker Logo
HEAD OF ONLINE
(Scale Up)
€14.6m
Revenue (Up 305% YOY)
€4.5m
EBIT (Up 362% YOY)
43,074
New Customers Acquired
(Up 130% YOY)
UK, IRL , EUROPE & SCANDANAVIA
Markets
Cafeslim Logo
FOUNDER & HEAD OF PRODUCT
(Start Up)
€1.2m
Revenue (3Yr. CAGR 62%)
13,987
New Customers Acquired
‍‍101%
Increase in Shareholder Value
UK & IRL
Markets
Magna Rewards Logo
CHIEF MARKETING OFFICER
(Scale Up)
$331m
Transaction Value (Up 9.3% YOY)
57%
Reduction in Customer Acquisition Cost
‍‍294%
Increase in Net Promoter Score (18-71)
JAMAICA, TRINIDAD AND TOBAGO
Markets
Paddy Power Games Logo
HEAD OF ONLINE (SKILL GAMES)
(Scale Up)
84%
Revenue Increase YOY
72%
Reduction in Customer Acquisition Cost
‍‍47%
Increase in Website Conversion
UK & IRL
Markets

IMPLEMENT A WINNING DIGITAL STRATEGY

6

TECH VENTURES
LAUNCHED / SCALED

25

CONSULTANCY ENGAGEMENTS
START-UPS & CORPORATE

22

INTERNATIONAL MARKETS
OPERATED / ROLLED-OUT

Strategy means winning. Digital Strategy encompasses the quest to achieve sustainable, competitive differentiation through superior value defined by your Unique Competing Space (UCS). Through rigorous fact based analysis, DavinDigital will identify your UCS: a space where your company can win through digital innovation. Whether your UCS is defined through classical analysis or through the latest Start-Up Strategy techniques, DavinDigital's hands on experience coupled with cutting edge tools can identify and quantify your next high-growth digital opportunity.

MARKETING STRATEGY DRIVING REVENUE

177

m

REVENUE DELIVERED
ACROSS 6 VENTURES

500

k-€

11

m

ANNUAL MARKETING BUDGET
RANGE UNDER MANAGEMENT

2

-

37

TEAM SIZE RANGE
LED, MANAGED & COACHED

Marketing’s role is to grow your firm’s revenue line & build your brand. DavinDigital achieves this at both the strategic and at the tactical. At the strategic level, we start with an intense focus on your customer and their needs (Segmentation, Targeting & Positioning) alongside creating and defining compelling value via Value Proposition Design, Positioning, Pricing & Brand Management.

At the tactical level (Acquisition & Retention), we will define your marketing channel mix, media selection and messaging. We will also optimise your conversion funnel & establish your retention strategy, ensuring it aligns with both the Marketing & the Corporate Strategy to meet all your revenue goals and targets.

AGILE DEVELOPMENT AT SPEED

Great digital products start with the Product Vision followed by the Product Strategy. The customer, speed and validation are at the heart of successful Software Development. From Quick MVP prototyping & A/B testing to Lean Start-Up techniques & continuous iteration are the hallmarks of building world-class digital products, the Silicon Valley way.

Agile has replaced Waterfall and Customer Experience has overtaken “cool tech” – In today’s software development world, the moto needs to be “fail fast, fail wisely.” DavinDigital has developed numerous online applications & websites and can help you successfully define, and turn your product vision into a robust, and scalable product, on time and on budget.

ACQUISITION & RETENTION

223

EXPERIMENTS & CAMPAIGNS
DEPLOYED

415,000

NEW CUSTOMERS
ACQUIRED

7

:

1

AVERAGE RETURN ON
AD SPEND (ROAS)

The role of acquisition is not just to drive traffic, but also to convert traffic into paying customers. Clarity of messaging and USPs communicating strong value propositions via highly targeted channels is just the minimum. The smart acquisition strategy is to build a “Growth Machine.” A data driven iterative process that uncovers a unique combination of messaging and channels that are scalable, predictable, and repeatable. Growth Hacking is the unstoppable Growth Machine!

Retention is the invisible force that drives your revenue line. Existing customers are not only 50% more likely to try new products but also spend up to 31% more. Retaining customers should be given equal priority and form a key part of the market strategy.

No obligation. Private & Confidential.

REVIEWS

Picture of Richard Wadsworth Delgado, Principle Product Manager, Amazon
Richard Wadsworth Delgado
Principal Product Manager
Amazon

“A world-class marketer, Davin and I launched the MyCash brand in the US and across the Caribbean where he was instrumental in its success. His GTM strategy won hearts, minds and wallets and delivered strategically, tactically, and commercially. In addition, Davin’s encyclopedic knowledge of Marketing & Digital was breath-taking and proved to be an invaluable asset among the SMT. I Would relish the opportunity to work with Davin any time again."

Amazon Logo
Photo of Antonia McCahon, Chief Digital Officer, Pernod Ricard
Antonia McCahon
Chief Digital Officer
Pernod Ricard

“Davin has been collaborating with our Global Digital Acceleration team on projects related to ecommerce and digital strategy across multiple geographies across the globe. His rigor, sharp analytical skills and enthusiasm were all great assets to our digital projects”

Pernod Ricard Logo
Photo of Cormac Barry, CEO of Car Trawler
Cormac Barry
CEO
Car Trawler

“Hired on receipt of his hard work and talents, I quickly promoted Davin to head of Online at Paddy Power Poker. A testament to his people skills and leadership capability, Davin successfully managed a team of strong personalities from diverse backgrounds with poise and grace. Under his stewardship, the business enjoyed both double digit revenue and profitable growth and therefore, I have no hesitation in recommending Davin”

Car Trawler Logo
Image of Brett Meyers, Co-Founder, CEO & Director of CurrencyFair
Brett Meyers
Co-Founder, CEO, Director
CurrencyFair

“Davin was an exceptional and versatile marketing leader who can think strategically, tactically and who gets things done at pace. A collaborative team player with an unbelievable work ethic and a relentless focus on hitting the KPIs, Davin took our business to the next level and as a result, I  highly recommend him

CurrencyFair Logo
Photo of Paul Flynn, Head of Digital Channels, KBC Bank
Paul Flynn
Head of Digital Channels
KBC Bank

“As a manager, mentor, and an all-round team player, I cannot speak highly enough of Davin Mac Ananey. Not afraid to get stuck into challenges and get his hands dirty, we launched Paddy Power Trader together and delivered a marketing return on investment of over 700%. If you have an opportunity to work with Davin, take it – he's a true marketer with a great commercial sense - a very rare breed indeed.”

KBC Bank Logo
Photo of Andrea Brown, Managing Director of Liquid Thread
Andrea Brown
Managing Director
Liquid Thread

“Davin came highly recommended. Working to a tight deadline, he produced an impressive and rigorous piece of analysis. What impressed us most was his ability to not only stand back and re-evaluate our overall strategy, but also to join it up at the operational level. Practical recommendations backed up with insight and experience, Davin delivered above and beyond. Consequently, I have no hesitation in recommending him”

Liquid Thread Logo
A Photo of Damien Clothier, Head of Digital at Digicel
Damien Clothier
Head of Digital
Digicel

“Davin is a true leader that empowers, mentors, and creates an environment that was the envy of other business units. Highly analytical and very thorough, Davin produced detailed financial models that kept us all on track and helped us beat our targets MOM & YOY. In the 19 years of my career, I can say Davin is one of the best managers I’ve ever had the pleasure to work with.”

Digicel Logo
Picture of Salia Mogensen, Consultant, Research, Insight and Intel ShineX
Salia Mogensen
Consultant, Research, Insight & Intel
ShineX

“This was our first time working with Davin and it won’t be the last. Affable, hardworking, and very comfortable working with spreadsheets, Davin is a complete self-starter and just keeps going until the job gets done. With fast turnarounds and a sharp eye for the detail; Davin is highly experienced, highly qualified, and consequently highly recommended.”

Shine X Logo
Photo of Kieran Murphy, Founder and CEO of ZiggyTec
Kieran Murphy
CEO
ZiggyTech

“Davin is a superstar consultant and has been a godsend in helping us devise both our Company & Digital Strategy. A strategic thinker, but also an implementor, Davin turned the strategy into action and being technically minded (a great bonus) was able to work with our software teams to deliver a fantastic product. Delighted with the outcome, Davin continues to work with us as a trusted advisor.”

ZiggyTec Logo

TRUSTED BY BRANDS AROUND THE WORLD

Digicel MyCash LogoDigicel LogoMagna Rewards LogoPaddy Power LogoCurrencyFair LogoGifts Direct LogoGLG Consultancy LogoTraders Now LogoSky Bet LogoPaymaster LogoThe Irish Store LogoFetola LogoCafeslim LogoDigicel Top Up LogoEnterprise Ireland LogoIrish Distillers LogoLiquid Thread LogoBlackstone Private Equity LogoEir LogoCiti Bank LogoStarcom MediaVest LogoShine X LogoPernod Ricard LogoZiggyTec Logo